Born in Hong Kong and educated in the United States and Australia, Priscilla I'Anson has a broad, multi-disciplinary background working in the fashion industry.
Having first started off in the buying department at Pedder Group, working on the Lane Crawford account, Priscilla gained a wealth of knowledge and experience in the luxury fashion industry in Asia. In 2011, Priscilla founded Style Regime, a consulting agency focusing on creative consulting, fashion styling, digital and social media strategy, branding and content creation in Hong Kong. Priscilla has since worked with a range of high-profile clients on various commercial and editorial projects, including Lane Crawford, Pedder Group, Jimmy Choo, Club Monaco, Juicy Couture, 7 For All Mankind, Electric sekki, South Chin Morning Post Group, Edipresse Group, Dazed & Confused, Hong Kong Land, Hang Lung Properties, MasterCard, Coca-Cola and Nestle, to name just a few!
Priscilla's specialties lie in her keen eye for polished but accessible style, her vast experience in video campaign work, her lifelong love of writing and her insatiable interest in the online fashion landscape.
In 2014, Priscilla was feautred as a co-host as well as a special guest on StarWorld's new series, 'StyleSetter'. She has also been featured in various social campaigns for companies such as Giorgio Armani's Frames of Your Life and La Perla's In & Out initiatives, as well as features on The Sartorialist and in Nylon Japan, Grazia Australia, the South China Morning Post, Sassy Hong Kong, Lane Crawford and Lifestyle Asia. You can see all of Priscilla's features here.
In her spare time, Priscilla enjoys spending time outdoors with her rescue dog Foxy, watching movies and making movies with her partner, Boris Burgess who is a director at Mediam Rare.
Follow Priscilla on Instagram at @priscillaianson to stay up-to-date with what's she's got going on.
